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BRASS Business Guide - SPORTS

The Committee reviews this guide on a three-year cycle. To report broken links, please send an email to rusa@ala.org and put “BRASS Education Committee” in the subject line.

Last reviewed: July 1, 2023 to June 30, 2024
Next Review: 2026-2027

Scope

Sports management (also called sports administration by many programs) refers to any combination of skills and knowledge bases needed to plan, organize, lead, budget for, and assess goods and services specifically related to sports, recreation, and other physical activities.

Topics may include:

  • Business planning & management
  • Sports marketing
  • Facility & event management
  • Programming & program assessment
  • Sports law
  • Sports governance & ethics
  • Sport economics & finance
  • Sport sponsorship & sales
  • Sports psychology
  • Media & public relations in sport
  • History of sport

Dictionaries, Encyclopedias, and Reference Works

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