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Reference and User Services Association Division of American Library Association Business Guides


Sponsored by the BRASS Education Committee.


Electronic commerce is defined as "a type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet" (Investopedia).

Electronic commerce (e-commerce) researchers can have a variety of needs: mechanics of how to do business on the Internet (web hosting and design); statistics about users and traffic; marketing strategies for the medium; and, future trends.

Suggested Searches:

e-commerce, ecommerce, Ecommerce, electronic commerce, web commerce, cyber commerce, e-business,online commerce, internet retailing, web retailing

Narrower: internet advertising, internet marketing, mobile commerce, m commerce, m-commerce

Related: internet sales, internet stores, internet strategy, online shopping, virtual economy

Possible NAICS Codes

454110 - Electronic Shopping and Mail-Order Houses
425110 - Business to Business Electronic Markets
519130 - Internet Publishing and Broadcasting and Web Search Portals


General E-commerce Reference:

General E-commerce News & Periodicals:

General E-commerce Websites:

General E-commerce Organizations & Associations:

Subject Guide

Alyson Vaaler's picture
Alyson Vaaler
Texas A&M University

Previously Maintained:

Kimberly Fama
University of British Columbia

Chad Boeninger
Ohio State University,

Glenda Neely
University of Louisville

Doug Highsmith
California State University, Hayward

List originally compiled by:
Deborah Harrington
Texas A&M University

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