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Reference and User Services Association Division of American Library Association Business Guides

BRASS Business Guide - ELECTRONIC COMMERCE

Sponsored by the BRASS Education Committee.

Scope:

Electronic commerce is defined as "a type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet" (Investopedia).

Electronic commerce (e-commerce) researchers can have a variety of needs: mechanics of how to do business on the Internet (web hosting and design); statistics about users and traffic; marketing strategies for the medium; and, future trends.

Suggested Searches:

e-commerce, ecommerce, Ecommerce, electronic commerce, web commerce, cyber commerce, e-business,online commerce, internet retailing, web retailing

Narrower: internet advertising, internet marketing, mobile commerce, m commerce, m-commerce

Related: internet sales, internet stores, internet strategy, online shopping, virtual economy

Possible NAICS Codes

454110 - Electronic Shopping and Mail-Order Houses
425110 - Business to Business Electronic Markets
519130 - Internet Publishing and Broadcasting and Web Search Portals

 

General E-commerce Reference:

General E-commerce News & Periodicals:

General E-commerce Websites:

General E-commerce Organizations & Associations:

Subject Guide

Alyson Vaaler's picture
Alyson Vaaler
Contact:
asvaaler@library.tamu.edu
Texas A&M University

Previously Maintained:

Kimberly Fama
University of British Columbia

Chad Boeninger
Ohio State University,

Glenda Neely
University of Louisville

Doug Highsmith
California State University, Hayward

List originally compiled by:
Deborah Harrington
Texas A&M University

 Content on this site is licensed under a CC BY 4.0 Creative Commons Attribution 4.0 International license.
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