Electronic commerce is defined as "a type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet" (Investopedia).
Electronic commerce (e-commerce) researchers can have a variety of needs: mechanics of how to do business on the Internet (web hosting and design); statistics about users and traffic; marketing strategies for the medium; and, future trends.
e-commerce, ecommerce, Ecommerce, electronic commerce, web commerce, cyber commerce, e-business,online commerce, internet retailing, web retailing
Narrower: internet advertising, internet marketing, mobile commerce, m commerce, m-commerce
Related: internet sales, internet stores, internet strategy, online shopping, virtual economy
Possible NAICS Codes
454110 - Electronic Shopping and Mail-Order Houses
425110 - Business to Business Electronic Markets
519130 - Internet Publishing and Broadcasting and Web Search Portals
University of British Columbia
Ohio State University,
University of Louisville
California State University, Hayward
List originally compiled by:
Texas A&M University
Content on this site is licensed under a CC BY 4.0 Creative Commons Attribution 4.0 International license.
©2000-2018 BRASS Education Committee.
BRASS acknowledges Springshare's generous support in hosting the BRASS Business Guides.