Electronic commerce is defined as "a type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet" (Investopedia).
Electronic commerce (e-commerce) researchers can have a variety of needs: mechanics of how to do business on the Internet (web hosting and design); statistics about users and traffic; marketing strategies for the medium; and, future trends.
e-commerce, ecommerce, Ecommerce, electronic commerce, web commerce, cyber commerce, e-business,online commerce, internet retailing, web retailing
Narrower: internet advertising, internet marketing, mobile commerce, m commerce, m-commerce
Related: internet sales, internet stores, internet strategy, online shopping, virtual economy
There are a number of other BRASS Business Guides that are relevant to electronic commerce topics.
Ohio State University,
University of Louisville
California State University, Hayward
List originally compiled by:
Texas A&M University
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