Created by Deborah Harrington, Texas A&M University
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Electronic commerce is defined as "a type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet" (Investopedia).
Electronic commerce (e-commerce) researchers can have a variety of needs: mechanics of how to do business on the Internet (web hosting and design); statistics about users and traffic; marketing strategies for the medium; and, future trends.
e-commerce, ecommerce, Ecommerce, electronic commerce, web commerce, cyber commerce, e-business,online commerce, internet retailing, web retailing
Narrower: internet advertising, internet marketing, mobile commerce, m commerce, m-commerce
Related: internet sales, internet stores, internet strategy, online shopping, virtual economy
Possible 2017 NAICS Codes
454110 - Electronic Shopping and Mail-Order Houses
425110 - Business to Business Electronic Markets
519130 - Internet Publishing and Broadcasting and Web Search Portals
Possible 2022 NAICS Codes
455219 - Internet retail sales sites (except department store, warehouse club, and supercenter sites), new general merchandise
455211 - Internet supercenter/warehouse club sites
455110 - Internet Department Store Sites
459510 - Internet retail sales sites, used general merchandise
*The 2022 NAICS does not distinguish between online and brick-and-mortar, so the codes above also apply to their physical counterparts, as well.
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