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BRASS Business Guide - ELECTRONIC COMMERCE: Getting Started

Sponsored by the BRASS Education Committee.


Electronic commerce is defined as "a type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet" (Investopedia).

Electronic commerce (e-commerce) researchers can have a variety of needs: mechanics of how to do business on the Internet (web hosting and design); statistics about users and traffic; marketing strategies for the medium; and, future trends.

Suggested Searches:

e-commerce, ecommerce, Ecommerce, electronic commerce, web commerce, cyber commerce, e-business,online commerce, internet retailing, web retailing

Narrower: internet advertising, internet marketing, mobile commerce, m commerce, m-commerce

Related: internet sales, internet stores, internet strategy, online shopping, virtual economy

Other BRASS Guides:

There are a number of other BRASS Business Guides that are relevant to electronic commerce topics.

General E-commerce Reference:

General E-commerce News & Periodicals:

Finding E-commerce Articles:

General E-commerce Websites:

General E-commerce Organizations & Associations:

Subject Guide

Previously Maintained:

Chad Boeninger
Ohio State University,

Glenda Neely
University of Louisville

Doug Highsmith
California State University, Hayward

List originally compiled by:
Deborah Harrington
Texas A&M University

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