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BRASS Best Practices for Webinar and Online Presentation

Instructional Design

  • Identify “STAR” learning outcomes: specific, tangible, attainable, results-oriented
  • When planning your presentation, break it into chunks.
    • Never go more than 10 minutes without some kind of break and change. Some authors recommend aiming for activity each five slides.
    • Check-in, questions, “howl at the moon” -- anything to break up the monotony
  • Plan for more slides rather than less: some authors recommend one per minute.
    • Design content for short bursts of information, or mix it up.
  • Aim to engage your audience the moment they join the event with an opening slide containing a relevant and interesting fact or anecdote. Or tell a story.
    • Leave out background information about where you work, your institution, its characteristics; the audience doesn’t care and can read your biography. Get right into the content.
  • Factor in time for the audience to process information.

Creating presentation materials

  • Understand your audience may not see or hear well or at all
    • Make text and visuals big enough for readability 
    • Use an easy-to-read font 
    • Sufficient color contrast (See Color contrast guidelines and evaluation tools.)
    • Offer slides or handouts ahead of time. Use alternative text for images.
  • Use multiple communication styles (verbal, text, pictures, diagrams, etc.)
  • Have an overarching story line to the webinar
    • Summarize at the end of each “chapter” and tease the next one
  • Vary the content and form of each webinar segment
    • One Q/A, one interview, one rant, etc.
  • Connect the webinar to the news of the day
  • Offer something unexpected near the end of the webinar
  • Wrap up your presentation with best practices or actionable advice. Leave your audience knowing what to do next.
  • Provide contact information for all the speakers, as well as key contacts within your organization.

Technology

  • Have an assistant / moderator if possible
    • This person can keep track of time and help you stick to an agenda
      • They have to have verbal/stated permission to interrupt if necessary
      • Announce time points, e.g., “We’ve been going ten minutes and it’s time for a break; we’ll take questions for five minutes and then we have two more segments of 20 minutes each.”
    • This person can monitor the chat and keep track of questions
      • Advice from webinar experts: “Always be responding.” Respond to questions throughout a presentation.
    • This person can help with the technology
  • Plan to record the presentation, and make a transcript available

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