Business Reference Sources - Reviews
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Reviews of Business Reference ResourcesReviews published in Reference & User Services Quarterly
Outstanding Titles
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Business Scandals, Corruption, and Reform by ISBN: 9781440800672Publication Date: 2013-07-01A business reference to 324 business scandals -
Encyclopedia of Major Marketing Campaigns by ISBN: 9781414499215Publication Date: 2013-06-14Traces some of the most memorable and influential marketing campaigns of the twentieth and twenty-first centuries. -
Gale Business Insights Handbooks of Social Media Marketing by ISBN: 9781414499314Publication Date: 2013-04-10Covers a wide range of social media marketing including the reasons for using social media, and measuring its impact. -
Women and Management by ISBN: 9780313399411Publication Date: 2013-02-01Covers the global issues of women in management and challenges women face in management in different countries.
Other Noteworthy Resources
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Dictionary of Advertising and Marketing Concepts by ISBN: 9781611329858Publication Date: 2013-08-31Dictionary of cultural analysis and critiques of advertising. -
Encyclopedia of Emerging Markets by ISBN: 9781414499239Publication Date: 2013-06-14Covers markets of 33 countries including the country overview and geographic, socioeconomic, political, industrial and cultural factors. -
Gale Business Insights Handbooks of Global MarktingISBN: 9781414499284Publication Date: 2013-05-08Thirty essays covering the topics of brand building, marketing plans, cultural differences, product opportunities, legal issues, and product differentiation. -
Handbook on the Geopolitics of Business by ISBN: 9780857939746Publication Date: 2013-07-30Provides an overview of the geopolitical issues that businesses and researches need to consider in today's global environment. -
The Oxford Handbook of Business and the Natural Environment by ISBN: 9780199584451Publication Date: 2012-01-13Identifies that the world's economy has experienced significant growth but at a tremendous cost. The source identifies that corporations as a cause for the problems, but also serving as a solution.
Overlooked Treasures
Research Starters - Business
EBSCO Publishing, 2008
Provides a comprehensive overview of business topics based on an analysis of courses offered at business schools across the country.
