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Reference and User Services Association Division of American Library Association Business Guides

BRASS Business Guide - ADVERTISING & MARKETING: Reference / Books

Sponsored by the BRASS Education Committee

Finding Books

Library of Congress call number ranges:

HF5410 - 5417.5  Marketing, product distribution

HF5437 - 5444  Purchasing, selling

HF5801 - 6182  Advertising

HD 9000-9999  Special industries & trades (for marketing of a particular product)


Library of Congress subject headings:

  • Marketing
  • Internet marketing
  • [Product/service] -- Marketing
  • Market research
  • Advertising
  • Advertising media planning

 

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