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New Strategist Press.
Five separate series give a picture of consumers, who they are, and how they spend their money. The five series are: Consumer, Who's Buying, Who We Are, American Generations, Money. Especially useful for public and academic libraries that work with small businesses.
Web-based product designed to produce maps and reports that can help businesses understand the demographics of their target markets, evaluate potential site location and determine how to focus direct marketing efforts and media buys.
Subscription database covering digital marketing, media and commerce. Data is collected from thousands of sources. Subscribe to free daily newsletter and receive three articles each weekday full of insights marketers need to understand consumers in the digital age.
Award-winning web-based mapping product with over 75,000 data variables provided by a number of data partners, including the U.S. Census, EASI and Nielsen. Create maps and reports that can be saved using a tab-based interface.
The U.S. Census Bureau conducts the decennial census, annual American Community Survey and Current Population Survey. This vast repository of data is used by governments, businesses, universities, researchers and others go gain insight into the make-up of the population. Subjects include age, sex, race, income, home ownership, language spoken, etc. Data can also be accessed through the American Fact Finder.
The Economic Census is the major source of statistics for industries from the national to the local level. Taken every five years, with years ending in "2" and "7." Data can also be found using American Fact Finder to drill down to specific tables.
The Statistical Abstract of the United States, published from 1878 to 2012, is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States.