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BRASS Business Guide - COMPANY AND INDUSTRY RESEARCH: Scope

Sponsored by the BRASS Education Committee.

Scope

Seeking company information is the most common form of business research. It may involve:

  • Obtaining contact information and description of a company. 
  • Researching company news, competitors, and history.
  • Retrieving financial data to decide whether or not to invest in or do business with a company.
  • Preparing for a job interview.

A wealth of information is available on public companies. Conversely, it will be more difficult to find much data on private companies, especially very small private companies. Once you find the company information you need, you may want to put the information into a larger perspective by obtaining information on the industry in which your company is involved. 

Maintained By

Eimmy Solis
Contact:
New York University

eimmy.solis@nyu.edu
Website / Blog Page
Social:Twitter Page

  Original compiler(s) and previous maintainers

Jared Hoppenfeld, Texas A&M University
Leticia Camacho, Brigham Young University
Paul Brothers, University of Alabama
Lee Pike, University of Alabama
Michael Oppenheim, UCLA,
Les Kong, California State University San Bernardino
List originally compiled by Jennifer Boettcher, Georgetown University