|Event Registrations||Adv Reg||Early Bird||Onsite Reg|
|Students / Retirees||$179||$119||$199|
June 24, 2016 8:30am - 4:00pm
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Data in Libraries: Incorporating microdata into business and economics reference (Bobray Bordelon)
How is conducting a data reference interview similar and different from a traditional reference interview? Participants will learn the elements and conduct practice sessions. What are the primary elements to look out for when consulting documentation? What publicly available microdata can be used in answering business and economic questions? How do I know if the data is reliable and valid?
Financial Data (Todd Hines)
The session will discuss the major types of financial data and many of the primary sources and databases for obtaining finance data. Free sources will be highlighted, as well as the limitations of these sources for answering many patron questions. Finance subscription databases will covered to provide a general understanding of what is available and how they are used.
Marketing: Data and Deceit (Andy Spackman)
In business research you can never take numbers for granted. The answer to a simple a question about market size can quickly become complicated and contradictory. Business information literacy is more than just knowing where to find data and what to do with it. It also requires skepticism. We’ll explore this and other issues using concrete, hands-on examples from both free and paid sources of marketing and consumer data.
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